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Poison the sea, poison me

Beach clean ups were already organized in Spain and England, and we are planning a lot more!

Do you remember surfing on a completely trash-free beach?

No, us neither.

Beaches are full of things that do not belong there. Plastics, metals, textiles, fishing gear… and they all ultimately end up in the sea. If we continue living like this, there will be more trash than fish in the ocean in the next decade.

Ocean trash isn’t a marine problem – it’s a people problem.


And it is an everyday problem that can be solved with everyday actions.

Trash is not only a threat to the marine environment and its inhabitants, but also to safe navigation at sea, the economy and human health. Life arises from the oceans and it is in our hands to let it thrive. 

Tackling the problem of marine debris begins on land. 

If you look around, you will notice that single-use items have become a big part of our everyday life. All these items that we eventually throw away, feed the flow of trash into the ocean. So, the choices we make today will shape how the oceans will look like tomorrow.

What can you do?

​You might think that you as an individual have no power to change the huge problem marine debris has become. However, if each of us commits to reduce the amount of trash we produce, it will all add up in the end and it will make a difference. If we change our habits, businesses and governments will follow. The internet is full of ideas about what you can do to reduce and prevent marine debris. Here's a list of things we do on a daily basis that we find are very easy to stick to:

Pick 3: Next time you go surfing or to the beach, pick 3 items of trash and dispose them correctly.

The 4 R's: refuse-reuse-reduce-recycle. Before you buy something new, check if you really need it. If you do, could you reuse something else before or could you find a more environmentally friendly option? Unless you want new Good Swell clothing. We know you need it. But we commit to the environment and sustainable fashion, so don't worry!

Avoid products with excessive packaging, or with packaging at all whenever possible. Try buying in bulk bins

Bring a reusable water bottle with you instead of using single-use plastic bottles. They are out of fashion anyway.

Bring your reusable coffee mug if you are a coffee-to-go person.

Skip the straw. 

Take your own reusable bag to all stores to reduce the use of paper and plastic bags.

If you are a smoker, stop smoking. No, but for real, take your cigarette butts home. Don't throw them on the streets or on the beach. 1 cigarette butt contaminates 50 liters of water!

Tell your neighbour - the more people know about it, the bigger the change.

Join our beach clean-ups!

We know that knowledge does not always lead to action to protect the environment, but we are determined to keep our seas healthy and we know that by working together as a community we will have a much larger impact.

Join our beach clean-ups to learn more about the oceans! 

Follow us on social media to find out where the next clean-up is taking place.

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